ROCK & BALL

The Hanwha Eagles is a professional baseball club in Daejeon, South Korea. In 2019, the club launched ROCK & BALL, a mini baseball game, to expand the sport's reach. ROCK & BALL is a newly developed 3-on-3 game that captures the essence of baseball in its most efficient and straightforward form. The game is designed to make baseball more accessible by reducing the required space, simplifying the rules, shortening the game time, and eliminating the need for expensive equipment and many players.

Design - KIDON BAE

Direction - IAN JEON

Agency - TIVE